Meet the team , ShowMyAI

Founder

David Swift

David Swift is the founder of ShowMyAI, building practical AI governance and transparency tools for education. He brings 20+ years in EdTech, 10 years working with Higher Education and 8 years in K12, partnering closely with education leaders around the world to solve real problems and make sure technology is used in ways that genuinely help teachers and students.

A global team builder with a bias for action, David blends strategic thinking with hands on delivery to help institutions adopt new approaches safely, sensibly and with impact.

When he is not talking AI and policy, he is outnumbered at home by a 3 and 5 year old, and then heads outside to his smallholding to look after pigs, sheep and chickens (who are, arguably, the easiest stakeholders).

Focus Founder, strategy, partnerships

Experience 20+ years in EdTech

Founding Engineer

Simon Guest

Simon is a PhD trained software engineer and technical leader, educated at the University of Cambridge.

He has built and scaled reliable products from prototype to production, including work with university spin offs, giving him a sharp understanding of how Higher Ed needs technology to behave in the real world: secure, privacy first, accessible and ready to integrate with existing platforms and workflows.

Calm, hands on and delivery focused, Simon helps institutions move from experimentation to trusted, institution ready deployments.

Outside of work, he is happiest hill walking in the Lake District.

Focus Engineering, architecture, security

Background University of Cambridge, PhD

Partnership Consultant

David Selbie

David is a commercial and partnerships leader with deep experience helping Higher Education institutions adopt and scale student facing digital learning solutions.

He has worked closely with universities on improving engagement and outcomes through blended approaches and effective implementation of learning platforms, bringing a practical, institution aware lens to what actually works on the ground.

David is known for building high performing teams, developing strategic partnerships and translating complex stakeholder needs into clear, deliverable plans that support academic goals and student success.

When he is not travelling the country meeting universities, David plays football, takes his son to tennis tournaments, and spends time in northern Spain.

Focus HE partnerships, commercial growth

Specialism Student facing digital learning

How we work, and what we won't.

Transparency, not surveillance

We build for trust, not for catching students out. Detection tools belong in a different conversation.

Education first, not generic

Built specifically for higher education. Not a repurposed generic AI tool.

Practical, not bureaucratic

Designed for pilots and scalable adoption, not eighteen month procurement cycles.

Neutral, not judgemental

Surfaces context for educators. Verdicts stay with the people closest to the work.